What does an SEO consultant do?

An SEO consultant is a professional who specializes in understanding the ins and outs of Search Engine Optimization (SEO). They have the technical skills and know-how to guide their clients to success by helping them reach their goals for increased web traffic, better search engine rankings, and ultimately more conversions. But what does an SEO consultant actually do? Let’s take a closer look.

Search Engine Optimization (SEO) Strategies

The main job of an SEO consultant is to create strategies that will improve a website’s visibility on search engine results pages (SERPs). This includes optimizing content and keywords, as well as making sure any backlinks are relevant and effective. By creating targeted strategies and following best practices, an SEO consultant can ensure that a website reaches the top of SERPs for relevant searches, resulting in higher click-through rates and more conversions.

Keyword Research & Analysis

An important part of any successful SEO strategy is keyword research. An SEO consultant will use various tools to identify which keywords are popular among users in a particular niche or industry. Once they have identified these keywords, they can then determine which ones are most likely to bring organic traffic to the website – this involves analyzing search volume, competition levels, and relevance. With this data in hand, an SEO consultant can then develop content that is optimized for these keywords, as well as other optimization techniques such as link building and meta tags.

Technical Audits & Troubleshooting

An SEO consultant also performs technical audits on websites to identify any issues that may be preventing it from ranking well on SERPs. This includes looking at things like page speed, broken links, mobile usability, and more. They can then provide solutions for improving these issues in order to optimize the website for search engines. Additionally, if there are any existing technical problems with the website or its content, an SEO consultant can troubleshoot them in order to get everything running smoothly again.


An experienced SEO consultant can be invaluable when it comes to optimizing your website for maximum visibility on SERPs. They have both the technical knowledge needed to understand how search engines work and the creative skills necessary for developing effective strategies that will get your website noticed by potential customers in your niche or industry. If you’re looking for help with your online presence, then hiring an experienced SEO consultant could be just what you need!